Wrexham Plumbers Merchants - advertising case study
“Our ad in EssentialsMAG has helped us attract a whole new audience. We’ve seen more homeowners, DIY enthusiasts, and small businesses discovering us thanks to the magazine’s local reach.”
Growing a local business through EssentialsMAG advertising - a case study
Founded in October 2015, Wrexham Plumbers Merchants Limited is based on Foundry Road, right in the heart of Wrexham. The independent business specialises in the wholesale supply of plumbing, heating and hardware equipment, serving both trade professionals and retail customers across North Wales.
Since opening its doors, Wrexham Plumbers has built a reputation for reliability, quality, and excellent customer service. Director Paul Edwards has led the business from strength to strength - and credits EssentialsMAG with helping the company reach a wider audience and grow its customer base.
“I’ve always enjoyed reading EssentialsMAG and know many people who say the same,” said Paul. “Although I’d never advertised before, I decided to give EssentialsMAG a try - and I’ve been astonished by the results.”
From trade to retail – expanding reach across North Wales
In the eight years since Wrexham Plumbers first advertised in EssentialsMAG, Paul has noticed a significant change in his customer base. Originally catering mostly to trade professionals, he’s now seeing a surge in retail customers travelling from areas such as Bangor-on-Dee, Overton, Penley, Cross Lanes, Worthenbury and closer to home.
“Our ad in EssentialsMAG has helped us attract a whole new audience,” Paul explained. “We’ve seen more homeowners, DIY enthusiasts, and small businesses discovering us thanks to the magazine’s local reach.”
A seamless advertising experience
Paul also praised Vicky, owner and editor of EssentialsMAG, for her personal and professional approach.
“As soon as I contacted Vicky, she came to see me in person and took high-quality photos for my ad,” he said. “She’s professional, friendly, and nothing is ever too much trouble. Any tweaks I’ve needed were completed straight away - and she even drops off extra copies of EssentialsMAG for our customers to take home.”
Supporting local businesses in Wrexham
When asked if he would recommend EssentialsMAG to other local businesses, Paul didn’t hesitate: “Yes - and I already have! EssentialsMAG is perfect for anyone in the Wrexham area who wants to promote their business locally. It’s not just advertising - it’s part of the community, and a good read too!”
Vicky added: “EssentialsMAG is all about supporting local businesses and connecting our community. It’s been wonderful to see how advertising has helped Wrexham Plumbers reach more customers and grow. We will be proud to support Paul and his team for many more years to come.”
For more information about Wrexham Plumbers Merchants, please call: 01978 357238
