Active Childcare - advertising case study
“I would highly recommend EssentialsMAG to anyone wanting to promote their business locally. It’s a fantastic platform for building recognition and genuine community connections.”
Trusted and personal advertising with EssentialsMAG - a case study
Active Childcare Ltd is a well-established childcare provider based in Rossett and Wrexham, offering high-quality early years education and care for children from six weeks to school age. Operating multiple nurseries, including Rossett House Nursery, Little Scholars at Wrexham University and Little Oaks Full Day Care, the company is recognised for delivering flexible, family-centred childcare that supports parents’ working schedules while creating a nurturing and stimulating environment for young learners.
With a focus on excellence in early development, Active Childcare’s settings feature bright, spacious play areas, outdoor learning spaces, and dedicated sensory rooms to support all children, including those with additional needs. Its commitment to professional care, learning through play, and strong partnerships with local institutions such as Wrexham University and Ysgol Alexandra reflects a holistic approach that benefits both families and the wider community.
Managing Director Rebecca Mottram has successfully led the business since 2018, continuing the long-standing relationship with EssentialsMAG, which has featured Active Childcare on the back cover of the Rossett edition since the magazine’s very first issue - 20 years ago!
“The previous owners worked closely with Jill Preston, then owner of EssentialsMAG, to secure that key advertising position. When Vicky and I later took over our respective businesses, I saw no reason to change what clearly worked. The ad is an ongoing visual reminder of our nurseries for parents in Wrexham and Rossett. Advertising consistently in both editions every month ensures our brand stays trusted and visible – and we don’t miss anyone!” Rebecca explained.
Rebecca praises EssentialsMAG for its community-driven ethos and personal approach: “Vicky was a parent at Active Childcare before becoming the magazine’s owner, so our partnership has always been rooted in trust. She’s approachable, responsive, and truly understands the heart of our business. The personalised advert always reflects our values - friendly, approachable, and professional - just like Vicky herself!”
Looking ahead, Rebecca plans to continue advertising with EssentialsMAG and collaborate on a local leaflet distribution campaign to further raise awareness across Wrexham and surrounding areas.
Rebecca’s advice for other local businesses: “I would highly recommend EssentialsMAG to anyone wanting to promote their business locally. It’s a fantastic platform for building recognition and genuine community connections.”
Vicky Heathfield, Owner of EssentialsMAG, commented: “Consistent advertising is key to its success and by appearing in every issue, Rebecca has continued the legacy of Active Childcare in our community of Rossett and beyond to the wider Wrexham area. I am delighted that EssentialsMAG has helped build that all-important trust and recognition for parents across the decades and look forward to many more years working hand in hand with Rebecca and the Active Childcare team.”
For more information about Active Childcare Ltd, please visit: activechildcare.co.uk
