Delmar World
“I have a lot of respect for Vicky and the way she does business. She genuinely cares about the community - EssentialsMAG isn’t just a publication to her. She connects people and gives back locally. ”
Adding credibility and expertise with EssentialsMAG
An advertising case study
Delmar World is a long-established, family-run travel agency based in Wrexham, renowned for creating bespoke holidays with exceptional attention to detail. For more than 60 years, the team has combined first-hand travel knowledge, personal service and genuine passion to craft unforgettable experiences - from luxury escapes and escorted tours to tailor-made adventures.
With deep roots in North Wales and a reputation that spans the globe, Delmar World continues to evolve while staying true to its founding values of trust, care and expertise. This case study explores how partnering with EssentialsMAG has helped Delmar World strengthen its on- and offline presence and deepen connections with a community of travel-loving clients.
For many years, Delmar World has featured a regular double-page spread in EssentialsMAG - one half dedicated to advertising, the other to an informative, experience-led article showcasing the team’s global travel expertise. This dual approach not only raises brand awareness but also reinforces Delmar’s authority and credibility in the travel industry.
“There’s an expectation among EssentialsMAG readers - we all pick up a copy and enjoy reading it from cover to cover,” says Ann Anglesea, Director of Delmar World.
Although measuring the impact of magazine advertising can be challenging, the results are clear. Delmar World regularly hosts destination-themed events, with its annual Travel Show at the DoubleTree by Hilton near Chester consistently attracting impressive attendance.
“Our marketing strategy is multi-layered, but we simply wouldn’t consider not using EssentialsMAG to promote our events, especially the Travel Show,” Ann adds.
“Our return on investment is proven - each year, a significant number of sign-ups mention EssentialsMAG as the reason they heard about us.”
Passionate about both travel and effective local marketing, Ann sees EssentialsMAG as a key part of Delmar’s wider strategy.
“We may advertise elsewhere or share the same message across our windows and social media, but each channel supports the others - and EssentialsMAG is definitely a core part of our marketing mix.”
Ann also praises the personal touch and community focus of EssentialsMAG’s owner, Vicky Heathfield.
“I have a lot of respect for Vicky and the way she does business. She genuinely cares about the community - EssentialsMAG isn’t just a publication to her. She connects people and gives back locally. Our village of Gresford could easily have lost many small businesses over the past few years, but thanks to Vicky and this fantastic magazine, the heart remains in our community.”
“I feel a real connection with Vicky. She’s intelligent, insightful and truly ‘gets it’. Delmar World began more than 60 years ago with my mum and dad before my brother and I took over, and our business has always had a big heart - something I recognise in Vicky too. Her heart is in her business, and it shows.”
Vicky Heathfield, Owner of EssentialsMAG, adds:
“It’s been such a pleasure working with Ann and the team at Delmar World over the years. Their knowledge and passion for travel shine through in everything they do, and it’s wonderful to help share that with our readers. Delmar World is a perfect example of a business that blends experience, expertise and heart - all values that resonate deeply with our community.”
For more information about Delmar World, please visit: www.delmarworld.com
