Bodywork-Pilates
“Being part of EssentialsMAG keeps us visible within the local wellbeing community and supports steady, sustainable growth.”
Building trust and attracting the right clients with EssentialsMAG
An advertising case study
Located in Cefn-y-bedd and with classes also in Gresford, near Wrexham, Bodywork-Pilates is a specialist movement and rehabilitation studio dedicated to improving posture, restoring mobility, and supporting long-term physical wellbeing. Known for its personalised approach and clinical understanding of movement, the studio works with clients recovering from injury, managing chronic pain, or looking to build strength and resilience for everyday life.
As the practice continued to grow, Bodywork-Pilates wanted to strengthen its local profile while maintaining the trust and credibility that are central to its work. The team sought a marketing platform that would reach health-conscious residents and communicate their expertise in a way that felt informative rather than promotional.
To achieve this, Bodywork-Pilates joined the EssentialsMAG advertising programme. By combining consistent display advertising with expert editorial contributions, the studio has been able to maintain visibility while also providing readers with valuable, practical guidance. Articles have covered topics such as improving posture in modern lifestyles, preventing back pain, movement strategies for healthy ageing, and the role of Pilates in rehabilitation and injury prevention.
“The mix of advertising and editorial works incredibly well for us. It allows us to educate readers while building awareness and credibility at the same time,” says Helen Conway, Director of Bodywork-Pilates.
This educational approach ensures readers first encounter useful advice before considering services, helping to build familiarity and trust. As a result, new enquiries often come from individuals who already understand the benefits of Pilates-based rehabilitation and the studio’s specialist approach.
Helen continues, “New clients often mention seeing our articles or adverts in EssentialsMAG. They arrive feeling reassured and confident in our expertise, which makes a real difference from the very first session.”
Regular presence in the magazine has strengthened brand recognition and kept Bodywork-Pilates front of mind among readers committed to preventative health and wellbeing. The publication’s audience closely matches the studio’s ideal clientele, ie. individuals who value expert guidance, proactive healthcare, and sustainable approaches to physical health.
Appearing alongside other respected local businesses has also reinforced the studio’s professional standing within the community.
“Being part of EssentialsMAG keeps us visible within the local wellbeing community and supports steady, sustainable growth,” Helen comments.
Beyond immediate enquiries, the partnership delivers long-term value. Print visibility offers ongoing exposure, and editorial features continue to position the studio as a trusted authority in movement health. Clients often retain copies of the magazine, extending the lifespan of each feature and reinforcing the brand’s presence over time.
Bodywork-Pilates continues to invest in EssentialsMAG as a core part of its marketing strategy. The combination of consistent advertising, expert insight, and community alignment has helped the studio attract the right clients while strengthening its reputation as a trusted provider of specialist Pilates and rehabilitation services.
For more information about Bodywork Pilates, please visit: www.bodywork-pilates.co.uk
