The Hair Lounge Rossett
“I was aware of EssentialsMAG’s work locally and loved the clean, professional style. We needed a website that felt as relaxing and polished as our salon - and Vicky understood that straight away.”
A Boutique Experience, Beautifully Reflected Online with EssentialsMAG
A website creation case study
The Hair Lounge Rossett is a luxury salon located between Wrexham and Chester, offering bespoke hairdressing and bridal styling in a calm, elegant setting. Founded in 2011 by Kelly, Fiona and Deena, the salon has built a loyal clientele who appreciate its warm welcome and expert service.
When it came time to update their online presence from an outdated, non-responsive site, the team turned to Vicky Heathfield of EssentialsMAG, a local expert in website design and build in Wrexham, to create a new platform that truly reflected the salon’s boutique atmosphere. The goal was to make it easier for clients to explore services, meet the team and book appointments seamlessly online.
“I was aware of EssentialsMAG’s work locally and loved the clean, professional style,” says Kelly Castell, Managing Director of The Hair Lounge. “We needed a website that felt as relaxing and polished as our salon — and Vicky understood that straight away.”
Bringing the brand to life online
Vicky Heathfield worked closely with the team to design a site that mirrors the salon’s personality: calm, modern, and client-focused. The new site features soft tones, elegant imagery, and intuitive navigation that guides visitors seamlessly from service menus to stylist profiles and booking links.
“Vicky made the whole process effortless,” Kelly explains. “We simply shared a list of ideas and she transformed them into a website that feels exactly who we are. It’s elegant, and it has already made a huge difference in how clients discover and book with us. One of our main priorities was improving the bridal quote and booking system, and Vicky delivered the perfect solution - a bespoke Bridal Consultation Form that has streamlined the process beautifully for both our clients and our team.”
Affordable, all-in-one web support
As with all EssentialsMAG website packages, the build included design, hosting, maintenance, and updates - all at a manageable monthly rate.
“It’s such good value,” says Kelly. “There was no huge upfront cost, and whenever we need something changed, Vicky turns it around quickly. It’s a huge weight off our shoulders knowing the site is looked after.”
Results and feedback
Since launching the new website, The Hair Lounge Rossett has received glowing feedback from clients who find it simple to navigate and reflective of the salon’s welcoming atmosphere. The team has also noticed an increase in online enquiries for bridal and colour services.
“Clients often tell us how easy it was to find everything online,” says Kelly. “It’s helped us reach new people and strengthen our brand.”
Would Kelly recommend EssentialsMAG’s website services?
“Absolutely! Vicky is creative, reliable and really listens – she also doesn’t talk in ‘tech-speak’! She captured our salon perfectly and if you want a website that feels personal and professional, she’s the one to call.”
Vicky Heathfield, Owner of EssentialsMAG, adds:
“It was a pleasure to work with Kelly and her team. The Hair Lounge Rossett has such a strong sense of style and service, and bringing that to life online was a joy. The finished site reflects their care, creativity and professionalism - just like the experience they give every client, as I can testify.”
For more information about The Hair Lounge Rossett, please visit: www.thehairloungerossett.co.uk
