Reflections
“I would highly recommend advertising within EssentialsMAG for any local business looking to reach more local customers. It helps to put our name, services and products directly in front of the communities we serve.”
Building a lasting local presence with EssentialsMAG
An advertising case study
Reflections is a long-running family business based in Wrexham, specialising in bespoke fitted bedrooms, kitchens and home offices. Established in 1981, the business has built a strong reputation over many years for quality workmanship, excellent customer service and the recommendations that naturally follow.
Reflections has also been part of the EssentialsMAG story from the very beginning (since 2005), having advertised in the magazine since day one. It’s a partnership that has stood the test of time and continues to work well for both businesses.
For Director Jane Tinniswood, there is a very simple reason why that relationship has continued for so many years – it works.
Keeping the Reflections name in local homes
The world of advertising has changed considerably over the years. As newspaper advertising began to decline, EssentialsMAG continued to grow its circulation and reach, helping to keep the Reflections name visible across the borough of Wrexham and its surrounding Cheshire villages.
And that visibility continues to generate enquiries.
Reflections receives at least one new enquiry every month from its EssentialsMAG advertising, which Jane sees as a valuable and consistent source of new business.
What makes it even more worthwhile is what happens after that initial enquiry. Many new customers go on to recommend Reflections to friends and family, often leading to further repeat business.
For Reflections, where personal recommendations are so important, this works particularly well.
A relationship built on trust
Jane also appreciates just how straightforward the relationship with EssentialsMAG has always been.
There’s never been any need for regular face-to-face meetings with Vicky. Everything is handled easily and efficiently by email, with any queries or requirements dealt with promptly. For a busy business owner, that makes a real difference.
Jane explains:
“It simply works. Without the need for face-to-face meetings, both Vicky and I can manage our time more effectively, trusting each other to provide the information needed, when it’s needed, while keeping our businesses running smoothly.”
It is a simple approach, but one that works well – good communication, mutual trust and knowing that everything is being taken care of.
Why advertising in EssentialsMAG is a no-brainer
For Jane, advertising in EssentialsMAG is quite simply a no-brainer.
She describes it as a “very well read and much-loved hyperlocal magazine” and feels that its strong local following makes it a particularly effective way for businesses to reach people in their own communities.
EssentialsMAG is delivered to 15,500 homes every month across Wrexham and the bordering Cheshire villages, as well as being available at local pick-up points.
For Reflections, that means keeping its name in front of the people most likely to need its services – whether they are considering a new bedroom, kitchen or home office.
Jane also feels that there is another benefit to appearing in the magazine. Being alongside other established and respected local businesses adds weight to the calibre of the companies advertising within its pages and gives readers confidence in the businesses they see.
Consistency really does count
Reflections is a great example of how consistent local advertising can help keep a business front of mind.
There is no quick fix or overnight success story here. Instead, it is about maintaining a presence, building familiarity and making sure your business is seen by the right people over time.
After advertising with EssentialsMAG since its very first issue, Reflections continues to receive enquiries, recommendations and repeat business – while keeping its name firmly established within the local community.
As Jane says:
“I would highly recommend advertising within EssentialsMAG for any local business looking to reach more local customers. It helps to put our name, services and products directly in front of the communities we serve. With strong local circulation and an established reputation, advertising in EssentialsMAG is a simple and effective way to build brand awareness and generate enquiries.”
Vicky Heathfield, Owner of EssentialsMAG, adds:
“Reflections has been part of the EssentialsMAG journey from the very beginning, and it is lovely to see that consistency continuing to deliver results. Jane has always understood the value of keeping the Reflections name visible locally, and I’m delighted that we can continue to support the business with an advertising relationship that is simple, personal and effective.”
For more information about Reflections, please visit their website, www.reflections-wrexham.co.uk
