Gresford Man & Van
“I’ve advertised in EssentialsMAG for six years because it works. The leads are good, the magazine is trusted by local people, and it’s become an essential part of how I promote my business.”
Small Advert; Big Results
An advertising case study
For many local businesses, the question isn't "How big should my advert be?" but "Does it work?"
For Rich Jones, owner of Gresford Man and Van, the answer has been a resounding ‘yes!’.
Despite advertising with just a 1/8-page advert, Rich has continued to receive a steady stream of genuine, good quality enquiries from readers of EssentialsMAG. More importantly, those enquiries have translated into real, repeat customers.
"The advert might only be small, but it consistently brings in quality leads. People recognise the business from EssentialsMAG and often mention they've seen me in the magazine before getting in touch," says Rich.
Consistency is Key
He believes one of the biggest strengths of EssentialsMAG is the consistency it offers. Appearing month after month, almost since Rich started the business in 2020, has helped keep Gresford Man and Van visible to local households, reassuring customers that the business is well established, reliable and ready to serve the local community.
When someone suddenly needs a house move, furniture collection or clearance service, they're far more likely to remember a business they've seen regularly than one they've only come across once online.
"Regular advertising keeps the name in front of people. It reinforces that I’m still here and still providing the same reliable service. If EssentialsMAG wasn't producing results, I certainly wouldn't have continued advertising," Rich continues.
Long-term Advertising
Like many long-term advertisers, Rich values more than just the enquiries generated by the magazine. He has built a genuine working relationship with Vicky Heathfield, publisher of EssentialsMAG, whose support for local businesses goes beyond simply selling advertising space.
Rich describes Vicky as approachable, accommodating and always willing to help her advertisers make the most of their campaigns.
That relationship has become an ongoing partnership. Every month, when EssentialsMAG is delivered to Vicky, Rich collects and responsibly disposes of the wooden pallets the magazines arrive on - another example of two local businesses supporting one another.
"Vicky has always been incredibly supportive of my business. Nothing is ever too much trouble, and she's genuinely invested in helping local businesses succeed. We've built a great relationship over the years, and I'm always happy to help by collecting the delivery pallets each month,” says Rich.
A Partnership That Delivers
For Gresford Man and Van, EssentialsMAG continues to be an important part of its marketing.
The case proves that successful advertising isn't about having the biggest advert on the page - it's about reaching the right audience, consistently. Even a modest 1/8-page advert can generate an excellent return when it's seen month after month by engaged local readers.
For Rich, the results speak for themselves.
"I've advertised in EssentialsMAG for six years because it works. The leads are good, the magazine is trusted by local people, and it's become an essential part of how I promote my business."
Rich concludes, "I'd happily recommend EssentialsMAG to anyone starting or growing a local business. It's helped me reach the right customers, generated quality enquiries, and has become an important part of my marketing. It simply works."
For more information about Gresford Man & Van, please call: 07891 200 990
